Winter Autonomy Testing

Building the Brand & Marketing Strategy

VIDS Corp played a pivotal role in ADE 2, a multi-agency initiative designed to evaluate commercial autonomous technologies in extreme cold-weather conditions. Led by PEO GSC and involving seven government agencies, ADE 2 tested autonomous systems from Forterra, Kodiak AI, and Overland AI to assess their military viability. This demonstration provided government stakeholders with firsthand insights, allowing them to evaluate performance, provide feedback, and inform future defense autonomy integration efforts.

Strategic Marketing & Messaging – Developed visual content and communication materials that highlighted the real-world impact of autonomy in extreme conditions. Filming & Photography – Captured high-quality visuals, including live demonstrations, test results, and stakeholder interactions for documentation and promotional use. Interviews & Storytelling – Conducted exclusive interviews with key vendors and government stakeholders, capturing insights and evaluations that shaped the program’s narrative. Government & Industry Engagement – Created tailored assets for DoD stakeholders, defense agencies, and commercial partners to drive awareness, understanding, and adoption of autonomous technologies. Media & OPSEC Coordination – Ensured all public-facing materials met OPSEC requirements, facilitating controlled media distribution while maximizing public and industry engagement.