Project Origin

Building the Brand & Marketing Strategy

Strategic Communications Partner for Ground Robotics Innovation Since its inception, VIDS Corp. has been a key communications partner for Project Origin, providing strategic communications, marketing, and visual storytelling to support one of the U.S. Army’s most advanced robotic experimentation programs. Project Origin pushed the boundaries of rapid prototyping for autonomous ground systems, integrating feedback from multiple warfighter touchpoints to ensure emerging technologies were relevant, practical, and adaptable to modern battlefield needs.

VIDS Corp helped position Project Origin for stakeholder engagement and program growth by providing: Strategic Messaging & Narrative Development – Crafted clear, compelling messaging to convey Project Origin’s role in shaping the future of Army robotics. High-Quality Photography & Videography – Captured key milestones, field exercises, and warfighter interaction with robotic platforms. Graphic Design & Branding – Delivered cohesive visual assets, program branding, and identity design that resonated with military audiences. Warfighter Touchpoint Integration – Participated in events and testing exercises to ensure soldier feedback was translated into actionable messaging for leadership and developers. Internal & External Communications Support – Supported both DoD-internal distributions and external-facing media for public affairs, press, and social platforms.